| | | | | |
value=\"focus.swf\"
    你现在的位置 : 版权网 资讯中心 国际新闻正文
发挥文化优势 增强城市活力

浏览:596次 来源:本站 2006-05-12 作者:谭仲池

尊敬的各位领导,女士们,先生们,朋友们: 
    今天,在首届中华版权国际合作推进会隆重举行并永久落户长沙之际,我们十分荣幸地迎来了国内外版权界的领导、专家、学者和产业精英会集一堂,共同研究和探讨版权在推动文化、经济、社会发展中的作用以及版权保护与交易,参与国际合作等话题。对此,我们倍感荣幸,深表谢意。一个国际文化荟萃长沙的美好愿景在我脑海中叠印、飞彩和灿烂。“中华版权国际合作推进会”作为我国第一个全面关注版权产业、版权交易的常设论坛,它的举办标志着版权行业的发展、改革与国际合作正朝着自觉、有序、健康、蓬勃向上的方向迈进。 
    我记得《伦敦市长文化战略》中有这样一句话:“文化是促进理解、形成城市特征的强大力量。它可以跨越障碍,颂扬差异,激发灵感,带来教益,创造财富。”文化是城市发展的内在动力、灵魂和魅力之源,文化所涵载的蓬勃生机与精神冀望,孕育着崇高的理想与美好的憧憬,激扬着改革的力量与创新的热情,并深深地熔铸和根植于城市的生命力、凝聚力和创造力之中。文化,对于一个民族是精神之根,对于一座城市则是活力和灵魂。文化与城市经济的互动,构成了新时代全新的生产形态和发展模式。文化发展中吸收的经济成分越多,文化的覆盖面就越广,渗透力就越强;城市发展中注入的文化内涵越多,荷载的文化附加值越高,竞争力和发展活力就越强。也就是说,文化力已成为经济结构升级和城市活力提升中起核心作用的重要因素。 
    文化是长沙的第一优势。穿越三千年历史风雨的具有深厚底蕴和潜在文化张力的文化长沙,酿成了江城独特的风土人情和丰厚灿烂的文化遗存。文化底蕴的厚重深邃和文化内涵的博大精深,蕴藏于千年学府、寻常街巷、旧坊民居、园林胜迹和名阁古镇等丰富的物化形态;更形象而鲜活地表达于湘剧、花鼓、弹词、湘绣、浏阳古乐、浏阳花炮、牌坊石刻等门类齐全的艺术形态;还体现在长沙文化心理的成熟、文化氛围的浓重、文化性格的灵动上。千百年来,长沙文化始终保持着鲜明的个性,其经世唯实、创新求变、负重奋进、兼容并蓄、博采众长的优秀人文精神,不断绽放出灿烂的时代光华,并在继承、丰富、发展中催生了影响深远的湖湘文化。在长沙这块生生不息的土地上,孕育了无数流芳千古的政治家、军事家、文学家、书画家、戏曲家、科学家乃至实业家,他们都是中华民族的杰出精英,创造历史的风云人物,犹如灿烂星斗光耀神州。这种人文群体和代表精神是一种文化力,也是一种生命力和熔铸力,更是长沙繁荣发展、走向辉煌的巨大精神财富。  
    今年我参加全国两会期间,央视记者曾问及蜚声国内外的“超级女声”缘何产生在长沙而不是别的地方?我是这样回答的,长沙的文化之所以有今天的繁荣绝非偶然,她是这座城市长期文化积淀的升华。“就像池子里的水,经过长年积累后,就溢出来了。”长沙文化中始终涌动着的一股敢为人先、开拓创新、不屈不挠的力量。这种熠熠生辉的文化华彩和浓郁的文化气息,正是长沙文化产业蓬勃发展、城市经济活力迸发的有力支撑。近年来,长沙已构建了媒体传播、文化旅游、音像出版、娱乐休闲、文博会展、体育健身、卡通动漫等七大文化支柱产业。去年全市实现文化产业增加值147.72亿元,占GDP的比重达9.7%。田汉大剧院、群众艺术馆、文学艺术创作中心、新世纪体育文化中心、出版物交易中心和即将动工建设的滨江图书馆、博物馆、音乐厅等重要文化设施,已创作播映的《布衣毛润之》、《雍正王朝》、《秋天的花鼓》等一批获全国“五个一工程”奖为代表的文学艺术精品,勾画出长沙文化发展的绚丽星空。一批实力较强的文化企业和企业集团逐步形成,一批有发展前景、产业特色和市场潜力的文化企业迅速壮大,初步形成了大中小文化企业共同繁荣发展的喜人局面。 
    21世纪的成功城市将是文化创意城市。前不久,我在中南大学作了题为《文化创意与城市竞争力》的演讲,我认为,作为一个城市的管理者、经营者和劳作者,我们今天担当的责任,不仅仅是对文化进行传承和创新,更要在文化资源的基础上,用文化创意经济,将沉淀的历史文化、深厚的文化底蕴物化为强劲的经济力量,让城市在新一轮竞争中始终保持鲜活的生命力。国际动漫知名品牌——三辰卡通企业集团的董事长孙文华先生深有感触地说,源源不断的节目创意与创新,是三辰卡通品牌生命延伸的根源。事实证明,创意文化产业、创意城市经济,正是长沙文化产业迅速崛起、城市经济活力迸发的奥妙之一。长沙原创动漫产业产量已占了全国产量的70%。在去年举办的卡通艺术节上,来自全球15个国家和20个省市地区的卡通企业和机构签订了29亿余元的战略合作意向。我市已成为全国原创动漫基地和原创中心。文化创意产业的培植、发展和兴旺已成为长沙城市活力的主要驱动力。 
    “没有版权保护,就不会有好莱坞”。城市文化的繁荣和文化产业的发展都有赖于版权的保护与交易。如果没有完备的版权保护制度和有序共享的版权交易平台,智力劳动成果将无法获得市场回报,文化创新活力就会窒息、停滞,城市的发展就会从根本上失去原创力、牵引力和推动力。近年来,长沙文化的繁荣发展得益于营造了一个良好的版权保护、交易和拓展的机制、环境和平台。目前,我们拥有图书出版、电子音像和音像制品公司24家,年销售图书和期刊达4万余种,年销售额在6亿元以上;全市报纸年发行量达6.29亿份,图书出版量2.49亿册;已连续举办了十三届的长沙图书交易会,每届交易金额在1亿元以上;全市书报刊年销售收入已过13亿元。文化及其载体建设日益成为城市发展的活力和灵魂。 
    我曾在《文化是照耀城市发展的光芒》这样写道,文化是城市发展与区域合作的驱动力。积极搭建平台,以文化的交流促进经济和城市间的交流,将文化优势转化为产业和城市发展优势是顺时之举,也是必由之路。中华版权国际合作推进会作为我国版权业的第一个常设会展,是海内外版权业界国际交流与合作的优质服务平台,推进会永久性落户长沙,是对我市重视版权保护与交易,扶持文化产业发展的肯定,也对我们工作提出了新的更高的要求;既为长沙文化走向世界创造了条件,也为文化长沙的腾飞提供了难得的历史机遇。我们将借助这一平台,努力把长沙建成国际性的版权贸易中心、版权人才聚集中心和对外辐射中心。为此,我们将从四个方面加以努力: 
    一是准确把握文化长沙的特点和优势,赋予文化长沙以新的姿容和新的含义,使文化成为城市的第一品牌。我们将更加注重继承、弘扬、铸冶优秀传统文化,积极吸取和融会世界优秀文化,通过淬炼、升华和创新,不断丰富文化长沙的蕴涵和文化品位,以文化为推动力,开发文化资源,推进版权交易,把更多的优秀文化基因融入城际文化中去,增强地域文化的影响力;把更多的优秀作品引进来,吸纳更多的外来优秀文化。以推进版权合作为契机,努力实现文化的城市化和城市的文化化,全力打造区域性的现代文化名城。 
    二是努力把文化建设提升到城市发展的战略高度来统筹和谋划,把文化优势转化为现实生产力,加快文化产业发展。.我们将更加注重文化发展和城市发展互为表里的内在联系,强调文化战略在城市发展战略中的重要作用,在城市规划、建设、管理中既展示现代文明的崭新面貌,又突出文化长沙的高雅品位。鼓励多元文化投资投入文化资源的开发和利用,将资源优势转换成产业优势;吸引更多的国内外优秀文化智力资源加盟长沙,扶持和发展一批有示范作用和带动作用的重点项目、重点品牌,为城市发展注入新的动力因素,以文化优势提升产业优势。 
    三是大力优化文态环境,充分发挥版权在作品创作、运用、交易中的积极作用,促进和推动我市版权产业的发展。积极发展与新闻出版(版权)相关的创意产业,选择一至两个区(市)县形成创意产业集中发展区,推动创意产业水平的提升。严厉打击违法出版和侵权盗版行为,加快形成对内明确权属,鼓励创新,对外规范作品使用和交易的版权保护机制,创建公平、公正、合理、有序的市场发展环境。加强图书杂志、音像制品、电子读物等传统出版物的版权贸易,强化影视作品、动漫游戏、音乐美术等文化产品版权交易,推动版权相关产业更快更好的发展。      
    四是加强配套服务,规范版权市场,为把推进会办成辐射全国的国际知名品牌做出我们应有的贡献。我们将按照推进会确立的 “搭建平台、融入市场、走向世界”主题,认真履行推进会赋予的各项职责。以长沙版权产业中长期发展规划为主线,研究制定支持推进会发展的具体优惠政策,建立起以作品创作、传播和使用,全过程、新型版权交易综合服务平台。以信息化建设推动版权贸易开展,建立“中华版权在线”交易网平台,筹划成立中华(长沙)版权(贸易)代理中心并争取上市,打造永不落幕的版权交易平台! 
    女士们,先生们,朋友们!五月是充满生机活力、也是播种丰收季节的时刻,长沙是一个展示梦想和创新创业的舞台。让我们携手合作,加强交流,使版权产业在繁荣城市经济和文化事业中谱写出更加动人而优美的旋律。 
    谢谢大家! 

Ladies and gentlemen,
Today, on the grand occasion of the 1st Annual International Copyright Cooperation of China that will permanently settle down in Changsha, we feel greatly honored to have guests of publication industry at home and abroad. Among them, there are experts, scholars and elites of publication industry. We will study and discuss the functions of copyright in promotion of culture, economy and social development as well as issues on copyright protection,transaction and participation in international cooperation. We feel great pleasure and gratitude for this. The great prospect of a gathering of international cultures in Changsha rises vivid and bright in my mind. The Annual International Copyright Cooperation of China, as the first regular forum in China on copyright industry and transaction. It symbolizes the development, reform and international cooperation of copyright industry which is advancing towards initiative, order, health and prosperity.
In Cultural Strategies of London Mayor, one word impresses me deeply. It says that “Culture is a strong power contributing to understanding and formation of a city with its own characteristics. It can surmount obstacles, eulogize differences, stimulate inspirations and bring about instructive effects and wealth.” Culture is considered as the intrinsic impetus, soul and source of glamour for the development of a city. The vigorous vitality and hopes that culture contains is breeding lofty ideals and expectations, inspiring the forces in our reform and enthusiasm in innovation, originated from the life-force, cohesive force, and creativity. To a nation, culture is the root of spirit, while it is vigor and soul to a city. The interaction of culture and urban economy constitutes brand-new production formation and development pattern in the new times. The more economic elements are absorbed in cultural development, the broader culture spreads, and the stronger infiltration is; the more cultural connotation pours into urban development, the larger cultural value added is and the stronger competitive power and vigor of development are. In other words, cultural strength has become the key role in the upgrade of economic structure and the promotion of city vigor.
Culture is superiority of Changsha. With a long history of 3000 years, Cultural Changsha, which has profound cultural foundation and potential cultural tension, forms Changsha’s unique local conditions and customs, and rich cultural inheritance as well. The thickness of cultural foundation and the profundity of cultural connotation are contained in plentiful physical forms such as ancient institution, old academics streets, old residential areas, garden sites and famous pavilions and ancient town on the one hand; on the other hand they are vividly expressed in various artistic forms like Hunan drama, flower-drum play, Liuyang firecrackers and Hunan embroidery. Moreover, they are also embodied in the psychological maturity, the thick atmosphere and the active characteristics of Changsha culture. Throughout the ages, Changsha culture has been keeping its distinctive characteristics. Shining like bright stars, the humanism in Changsha culture which advocates practice, innovation, enterprise and compatibility produces the profound Hunan Culture. Many famous and successful persons in different fields are born in this city. Like diamonds in the sky, they are the elite of the Chinese Nation and the man of the time who creates the history of our country. These humanists and their typical spirits form a great force with cultural, vital and shape, moreover they are also the precious spiritual wealth for the development and prosperity of Changsha.
During my participation in the National People’s Congress (NPC) and Chinese People’s Political Consultative Conference (CPPCC) this year, a correspondent from CCTV once inquired about the reason why “Super-girl Voice”, a famous contest at home and abroad, came into being in Changsha rather than in other places? I replied as follows: the prosperity of Changsha’s culture today is not coincidental, but it is the sublimation of long-term culture accumulation of this city. “It looks like the water in the pool, which overflows from the pool after long-time accumulation.”Force of adventure, courage of being pioneer and innovation and fortitude is always surging up in the Changsha culture. The splendid culture and the thick cultural atmosphere are precisely powerful supports for the vigorous development of Changsha cultural industry and the outburst of urban economic vigor. In recent years, Changsha has constructed seven big cultural pillar industries including media transmission, cultural traveling, audiovisual publication, entertainment, cultural industry fair and cartoon. Last year the added value of culture industry of Changsha increased RMB 14.772 billion, taking up 9.7% of GDP. the gorgeous starry sky of Changsha culture development is outlined by the important cultural facilities like Tian Han Theater, the People’s Art Center, the Literature and Arts Creation Center, the New Century Sports and Cultural Center, the Publication Trading Center and the Bin Xiangjiang Riverside Library which will soon be established, museum and music hall and the representative exquisite literary and art works which have won the national “Five-First-Project” awards, such as The Commoner Mao Runzhi, Yong Zheng Dynasty, Flower Drum in the Autumn. A batch of stronger cultural enterprises and enterprise groups are forming gradually, and a batch of promising cultural enterprises which have their own industrial characteristics and market potential grow rapidly. This has tentatively formed a good situation that the major, medium and small cultural enterprises develop and boom side by side.
In order to be successful in the 21st century, a city should develop its own culture. Not long ago, I made a speech entitled Cultural Creativity and Urban Competitiveness in Central South University. As managers, administrators and builders of the city, I think our duty is not only to inherit culture and make innovation, but also to utilize culture to create new economy and transform the historical culture and cultural foundation into an economic force and to keep the city’s vitality in the new round of competition. Sun Wenhua, president of Sunchime Cartoon Group—a cartoon company with international fame, once said with emotion that the root of Sunchime brand is continuous originality and innovation. The fact proves that, one of the profundities for the rapid rising of Changsha’s cultural industry and the booming of its economic vigor is the original cultural industry and the original city economy. The output of Changsha original cartoon has occupied 70% of the national output. In last year’s cartoon art festival, cartoon enterprises and organizations from 15 countries and 20 provinces signed strategic cooperative agreement totaling 2.9 billion yuan RMB. Now Changsha has become the national base and center of original animation production. The cultivation, development and blossom of cultural creativity industry have become the main driving force for Changsha’s vigor.
“There would be no Hollywood without copyright protection.” Prosperity of urban culture and development of cultural industry are dependent on copyright protection and trading. Without self-contained system of copyright protection as well as orderly and shared platform of copyright trading, the intellectual labor will not be paid off. What is worse, the vitality of cultural innovation will be stifled and stagnated. Development of a city will fundamentally lose its innovative power, tractive force and impetus. In recent years, the prosperity and development of culture in Changsha have been benefited from good mechanism, environment and platform of copyright protection, trading and promotion. Currently, there are 24 companies in Changsha publishing books, electronic phonotapes and videotapes with annual sales of over 40,000 kinds of books and periodicals whose annual sales value reaches more than 600 million RMB. Meanwhile, 629 million copies of newspaper are circulated and 249 million copies of books are published in Changsha annually. Changsha Book Fair has been organized thirteen times in succession, each transaction in the amount of 1 billion RMB. Changsha’s annual sale revenue of books and periodicals has reaches over 13 billion RMB. Culture and the construction of cultural carrier have increasingly become the impetus and the soul of urban development.
In Culture: Light Shining over the Development of the City, I have written that culture is the driving force of urban development and regional cooperation. It is necessary to set up a platform actively to promote economic and urban exchanges by cultural exchange, which transforms the superiorities of culture into those of industry and urban development. As the first standing conference of China’s copyright industry, the International Copyright Cooperation of China is a service platform for the international exchange and cooperation among publishers at home and abroad with high quality. The permanent settle-down of this Cooperation in Changsha is the affirmation of our city’s hard work on copyright protection and transaction and on the support of the development of cultural industry as well. It raises new higher request for our work, creates conditions for the popularization of Changsha culture world wide and provides a unique historical opportunity for the lift-off of Changsha culture. With the support of this platform, we will endeavor to build Changsha into an international copyright trading center with talented persons and great influences in this line. Therefore, we will make great efforts from four aspects:
Firstly, we will grasp the characteristic and superiority of cultural Changsha, endowing it with new looks and meanings so as to make culture the top brand of the city. We will attach more importance to the inheritance and development of the outstanding traditional culture, to the absorption and integration of the world culture elite, and to the enrichment of the cultural essence and taste through refinement, sublimation and innovation. We will explore the cultural resources by taking culture as a driving force, promote the copyright transaction and merge the outstanding cultural elements into the intercity culture to strengthen the influence of the regional culture. We will introduce outstanding works in great quantity and absorb fine culture from abroad abundantly.
Secondly, we will plan for the cultural construction under the urban development strategy, transforming cultural superiority into the real productivity to promote the development of cultural industry. We will pay great attention to the mutual interrelationship between the development of the culture and the city, emphasizing the importance of culture in the strategy of the urban development. It is a necessity to show the new appearance of the modern civilization and to emphasize the elegant taste of cultural Changsha in the urban planning, construction and management. We will encourage the multicultural investment in the exploration and the utilization of the cultural resources transforming the resources’ advantage into the industrial superiority. And at the same time, we will attract more outstanding human resources at home and abroad, support some pivot projects and brands as a model to injects new dynamics to the urban development, and achieve the industrial superiority with the cultural advantages.
Thirdly, we will actively optimize our cultural environment the role of the copyright in the works’ creation, utilization and transaction so as to promote the development of copyright industry of Changsha. We will positively develop the creativity industry connected with publication ( or copyright), choose one or two districts or counties to form the centralized creativity industry, and impel the promotion of the creativity industry. Meanwhile, we will severely fight against illegal publication and illegal behaviors such as copyright infringement and piracy, speed up forming the mechanism of copyright protection which domestically clears about the ownership of copyright and encourages the innovation, and internationally standardizes the mechanism of copyright protection for works utilization and transaction, and set up the market development environment as fair, just, reasonable and ordered. For the purpose of impelling a better development of the relevant industries, we will strengthen the copyright transaction of such traditional publications as books, magazines, audio and video products, electronic reading materials, etc. on the one hand, and on the other hand, advance the copyright transaction of cultural products as film and television works, animation game, music, arts, etc.
Fourthly, we will strengthen the supporting services and standardize the copyright market and make our contributions to promote this cooperation as a well-known brand not only nationwide but international. Deferring to the topic of the cooperation “set up the platform, merge into the market, open to the world,” we will earnestly fulfill each responsibility the cooperation endows us. Taking the medium- and long - term development plan for Changsha copyright industry as the guideline, we will consider and make out the concrete preferential policy to support the development of the cooperation. Meanwhile, we will set up the integrated service platform for the new-style copyright transaction, and the platform includes the entire process of works creation, publication and utilization. We will promote the copyright transaction by the informatization construction, set up the trading network platform as “the Chinese copyright online”, plan to establish China (Changsha) copyright (trade) agency center and strive to come into the market, and build up the copyright trading platform which never declines!
May, a sowing time, is full of vitality and energy. And Changsha is a stage for the realization of dreams and the start of innovative undertaking. Ladies and gentlemen, let us cooperate and strengthen exchange to make the development of copyright industry play an important role in the prosperity of urban economy and culture.
Thank you!